The radio campaigns sponsored by The Foundation for a Better Life focus on virtues to improve the human experience. These PSA’s use Thomas Edison as an example to inspire optimism. The PSA’s aired nationally on over 15,000 radio stations and on passiton.com.
Imagine the picture if Thomas Edison had given up on the light bulb! But failure didn’t discourage Edison.
Optimism. Pass It On!
The campaign of 30 second and 15 second spots has music recorded, edited and mixed by Brian Kelly. Sound design and foley is by Brian Kelly. The final re-recording with music, sound effects and voice over were performed by Brian Kelly.