Softball ‘Sportsmanship’

About This Project

The radio campaigns sponsored by The Foundation for a Better Life focus on virtues to improve the human experience. These PSA’s use the story of two college softball players as an example to inspire sportsmanship. The PSA’s aired nationally on over 15,000 radio stations and on

Two college softball players carried their opponent around the bases after she was injured hitting the winning home run. They showed us the right thing—the winning thing—to do is always sportsmanship.

Sportsmanship. Pass It On!

The campaign of 30 second and 15 second spots has music recorded, edited and mixed by Brian Kelly. Sound design and foley is by Brian Kelly. The final re-recording with music, sound effects and voice over were performed by Brian Kelly.


Music Recording, Editing & Mixing, Sound Design, Sweetening, Re-recording by Brian Kelly.

Executive Producer

Gary Dixon


Curt Dahl


Music Production, Post Production, Sound Design