The radio campaigns sponsored by The Foundation for a Better Life focus on virtues to improve the human experience. These PSA’s use Michelle Kwan as an example to inspire dedication. The PSA’s aired nationally on over 15,000 radio stations and on passiton.com.
Michelle Kwan is the most decorated figure skater in US history. Dedication made Michelle a champion and it can make your dreams a reality too.
Dedication. Pass It On!
The campaign of 30 second and 15 second spots has music recorded, edited and mixed by Brian Kelly. Sound design and foley is by Brian Kelly. The final re-recording with music, sound effects and voice over were performed by Brian Kelly.