Jim Thorpe ‘Excellence’

About This Project

The radio campaigns sponsored by The Foundation for a Better Life focus on virtues to improve the human experience. These PSA’s use Jim Thorpe as an example to inspire excellence. The PSA’s aired nationally on over 15,000 radio stations and on passiton.com.

Jim Thorpe, an All-American and Native American, raised the bar for every American by encouraging us to pursue excellence.

Excellence. Pass It On!

The campaign of 30 second and 15 second spots has music recorded, edited and mixed by Brian Kelly. Sound design and foley is by Brian Kelly. The final re-recording with music, sound effects and voice over were performed by Brian Kelly.


Music Recording, Editing & Mixing, Sound Design, Sweetening, Re-recording by Brian Kelly.

Executive Producer

Gary Dixon


Curt Dahl


Music Production, Post Production, Sound Design