The radio campaigns sponsored by The Foundation for a Better Life focus on virtues to improve the human experience. These PSA’s use Jackie Robinson as an example to inspire character. The PSA’s aired nationally on over 15,000 radio stations and on passiton.com.
He wanted to be known for doing his best. His best made him Major League Baseball’s most valuable player. He played in 6 World Series and was elected to the hall of fame. But the best quality of Jackie Robinson’s life was his character.
Character. Pass It On!
The campaign of 30 second and 15 second spots has music recorded, edited and mixed by Brian Kelly. Sound design and foley is by Brian Kelly. The final re-recording with music, sound effects and voice over were performed by Brian Kelly.