Abraham Lincoln ‘Persistence’

About This Project

The radio campaigns sponsored by The Foundation for a Better Life focus on virtues to improve the human experience. These PSA’s use Abraham Lincoln as an example to inspire persistence. The PSA’s aired nationally on over 15,000 radio stations and on passiton.com.

Prior to becoming the 16th US President, the persistent Abraham Lincoln ran for public office, tried to set up his own business, and even ran for Vice President—and lost every time.

Persistence. Pass It On!

The campaign of 30 second and 15 second spots has music recorded, edited and mixed by Brian Kelly. The final re-recording with music and voice over were performed by Brian Kelly.


Music Recording, Editing & Mixing, Sweetening, Re-recording by Brian Kelly.

Executive Producer

Gary Dixon


Curt Dahl


Skat Springs

Music Production, Post Production