The radio campaigns sponsored by The Foundation for a Better Life focus on virtues to improve the human experience. These PSA’s use Erik Weihenmayer as an example to inspire vision. The PSA’s aired nationally on over 15,000 radio stations and on passiton.com.
Being blind didn’t stop Erik Weihenmayer from pursuing his vision of climbing the world’s highest peak—Mount Everest.
Vision. Pass It On!
The campaign of 30 second and 15 second spots has music recorded, edited and mixed by Brian Kelly. Sound design and foley is by Brian Kelly. The final re-recording with music, sound effects and voice over were performed by Brian Kelly.