The radio campaigns sponsored by The Foundation for a Better Life focus on virtues to improve the human experience. These PSA’s use Benjamin Franklin as an example to inspire ingenuity. The PSA’s aired nationally on over 15,000 radio stations and on passiton.com.
Benjamin Franklin once said…
Early to bed, early to rise, makes a man healthy, wealthy and wise.
And oh was Ben Franklin wise! Besides the bifocals, Ben invented the Franklin stove, the odometer, and of course, the lightning rod. Ingenuity…Pass It On. From The Foundation for a Better Life at Values.com.
The campaign of 30 second and 15 second spots has music recorded, edited and mixed by Brian Kelly. Sound design and foley is by Brian Kelly. The final re-recording with music, sound effects and voice over were performed by Brian Kelly.