Abraham Lincoln ‘Persistence’

The radio campaigns sponsored by The Foundation for a Better Life focus on virtues to improve the human experience. These PSA’s use Abraham Lincoln as an example to inspire persistence. The PSA’s aired nationally on over 15,000 radio stations and on passiton.com.

Prior to becoming the 16th US President, the persistent Abraham Lincoln ran for public office, tried to set up his own business, and even ran for Vice President—and lost every time.

Persistence. Pass It On!

The campaign of 30 second and 15 second spots has music recorded, edited and mixed by Brian Kelly. The final re-recording with music and voice over were performed by Brian Kelly.